High Rpm YouTube Niche in India

YouTube as a career has become very prevalent these days, with many individuals earning a substantial income by creating content on YouTube. However, creating videos on a variety of niches on YouTube comes with different payouts, making it harder to understand. But don’t worry, in this article, we will explain how payouts vary across different niches and, most importantly, how you can increase your RPM.

If you run a gaming channel on YouTube , your revenue will be less compared to a person who creates content related to investing and personal finance despite having same views . But why is there a difference in payout despite having the same views? To understand these aspects, you need to be aware of what RPM and CPM mean on YouTube.

RPM(revenue per mile) :

Revenue Per Mille (RPM) is a metric that represents how much money a content creator have earned per 1,000 video views. RPM is based on multiple revenue sources including: Advertisement, Channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers.

now you have understand what does the rpm means but in order to understand how different niche payout varies you need to aware of what does the CPM means ?

CPM (cost per mile) :

Cost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube . It simply means how much advertisers are willing to pay per 1000 time their ads displayed on your video .

so usually higher the CPM it means advertisers are more willing to pay to show ads on your video and it will further boost your rpm .

You might have confused with the technical terms used above so lets have example to understand more better.

Your video is a place where advertisers are bidding money to place their ads . The advertiser with the highest bid is granted the opportunity to display ads in your video . so more the advertiser are willing to bid in your video the higher the CPM will be and eventually it will leads to higher rpm.

Now you might have some understanding of basics but have you ever thinking of why gaming and vlogging niche on YouTube have less payout while finance and investing niches have higher payout the main reason behind it Finance niches have higher CPM .

usually gaming niches have low rpm because gaming content generally consumed by kid or those who are below 18 so in simple terms the purchasing of these audience are relatively less and to sell anything by showing ad will be difficult that’s why their are less advertisers in this space which result in less CPM and RPM

while in finance niche the audience is different they are generally above 18 and having more purchasing power than those below 18 so in this type of content ads conversion will be higher which makes advertiser to pay more.

lets talk about different niches and their different payout it will gives you more better picture and at last we will discuss about how too boost rpm .

1) personal Finance:

Personal finance space is one of the highest paying niche on YouTube but personal finance alone is very wide space so we will divide some sub catogeries to explain more better.

a) Credit Card, Debit Card, and Forex Card Reviews: This niche stands out as one of the most profitable, with average payouts ranging from a minimum of 120 Rs to a maximum of 400 Rs. Moreover, it’s highly conducive to sponsorships, further enhancing its profitability.

b) Insurance: With average payouts around 160 Rs and the potential to reach up to 500 Rs, insurance videos are lucrative due to the recurring nature of premiums paid by customers over the years. This compels insurance companies to offer higher payouts to acquire customers.

c) Loans: Creating videos related to loans, such as comparing different loan options or loan app reviews, presents another avenue for substantial revenue. Given that a significant portion of smartphones, like iPhones, are sold on EMI nowadays, the demand for loans is substantial. This high demand not only makes this space attractive for loan providers but also translates to significant profitability for creators.

2) Investing/trading:

Investing and trading rank among the top three highest-paying niches on YouTube due to the plethora of advertisers in this space, including brokers, course trainers, and others. This abundance of advertisers renders these niches highly profitable, with average RPM exceeding 80 rs to 300 rs.

Notably, “trading” as a keyword boasts a higher RPM compared to “investing.” This is because traders frequently engage in buying and selling stocks, making them desirable customers for brokers and consequently leading to higher RPM rates.

3) Blogging/Hosting:

Blog writing is considered as one of the most profitable niches on YouTube due to its good payout because there are lots of hosting company which place regular ads and it makes the ad space competitive which makes rpm higher for this space.

The average payout of this niche in India is between 80 rs – 250 rs.

4) Education

Education videos have minimum average rpm of 50 rupees and can go upto 200 rs because education videos are long and you can make multiple ads which helps you to get good payout in each videos , this space has lot advertisers which make this niche highly profitable.

5) Technology and reviews:

Today, people are watching a lot of review videos before making purchases, which helps them become more informed buyers. However, along with viewers, advertisers are also targeting these videos to place their ads. As a result, tech and review videos have become a decent paying niche on YouTube, with an average earning of around 60 Rs per 1000 views. On the upper end, creators can earn up to 150 Rs per 1000 views.

The best part of this niche is the earning potential through affiliate links. For example, if you’re reviewing a laptop and someone buys it through your affiliate link, you’ll earn a commission. This can significantly increase your RPM (revenue per thousand views), making it one of the highest paying niches on YouTube.

6) Health and fitness :

Today, awareness of health and fitness is increasing day by day, making this industry very lucrative for advertisers. The health and fitness industry is enormous, with a plethora of products and services such as whey proteins, peanut butter, fish oils, and more. Paid promotions in this area are common, and what’s even better is that people are securing sponsorships even with just 5-10k subscribers. This is why the fitness industry is considered one of the most lucrative niches on YouTube.

Now you have good idea of how rpm and cpm works now we will discuss about how to boost your rpm in youtube and at the end we will discuss some popular niches with average payout .

How to boost RPM :

Now you have clear understanding of how and why the rpm varies on different niches and this alone gives you a lot more idea about which niches have the highest and which have lowest payout but understanding this alone will only help to select your niches but despite of these you have other ways to boost rpm which we will discuss here.

1) Creating a brand value :

Always remember, there are plenty of gaming or vlog content creators out there who are earning significant amounts of money. So, keep in mind that if a gaming niche has lower payouts, it often attracts more viewers, which can compensate for the lower payout. However, if you manage to build brand value, it can lead to an RPM (Revenue per Mille) boost. Many advertisers prefer to place ads directly on your channel due to your brand value and reputation, resulting in higher RPM.

2) Target English speaking countries :

If your viewers are predominantly from India, Pakistan, or other developing countries, you generally experience lower RPM (revenue per thousand views). Conversely, if your audience is primarily from the USA, UK, or other developed nations, you tend to have a higher RPM. This discrepancy is due to the higher per capita income and purchasing power of developed countries, which makes advertisers more willing to pay, resulting in higher CPM and RPM.

For example, if you create videos in Hindi and 75% of your viewers are from India, your RPM would typically be lower. However, when you started creating videos in English and attracted viewership from the USA, you experienced a 4x-5x RPM boost with the same amount of views.

3) Create long videos :

As you’re aware, creating videos longer than 8 minutes allows you to place multiple ads within the video, which can significantly increase your revenue and RPM. However, it’s essential to keep in mind that retaining the audience in long videos can be a daunting task. Therefore, it’s crucial to plan your video content wisely and invest in good editing to enhance the user experience. Engaging editing can encourage viewers to stick around for longer, ultimately boosting your revenue and RPM.

4) Make algorithm your friend :

understanding the YouTube algorithm can be a game-changer for your videos. By creating the best content possible on a particular topic and aligning it with the algorithms, you can outperform other videos in the same niche. It’s essential to focus on gaining a deep understanding of how the YouTube algorithm operates. Once you have a grasp of it, you’ll notice sudden spikes in views, which can lead to corresponding spikes in revenue. Keep honing your knowledge of the algorithm to continually improve your video performance and revenue potential.

Lastly, I’d like to offer a piece of advice: when selecting your niche, prioritize your interests over payout considerations. If you choose a niche solely based on potential earnings rather than your passion, you may find yourself struggling to deliver engaging content. Over time, you might feel lost and unsure about what to create next because you lack genuine interest in the niche. Instead, focus on what you know and love to do. Money will naturally follow as a byproduct of your passion and expertise. So, pursue what you’re passionate about, and success will follow suit.

5) Use affiliate program :

Using affiliate is one of the most profitable way to run a YouTube channel because when someone buy from your link you will get commission so if you making reviews videos you can simply put affiliate link and if someone buy from that link you get your commission.

Partnering with a variety of affiliate programs such as Amazon, Flipkart, MonetizeDeal, CashKaro, and others can significantly enhance your channel’s profitability. These partnerships provide a mutually beneficial arrangement, enabling you to monetize your content while offering valuable recommendations to your audience.

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